Sales Marketing School


Course information

FREE with Enrolment into the Sparkle Class Academy Trimester
February 2020 Application NOW CLOSED

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UNDERSTANDING THE IMPORTANCE OF SALES & MARKETING IN YOUR BUSINESS

Learn how to truly believe that your service and product are a gift to others as they are there for you to help and serve people. So you can make a real impact in the world.

 
If you don't have a strong believe in yourself, your product and change your thought processes, the way your approach making money in your business will not change.
 
Most of us know we have a product, but do not see the impact it can make in other people's lives. Until we are willing to see our business in a different light, then selling and marketing can be very hard and nerve racking experience causing lots of overwhelm.
 
With the strategies and tools taught in this week, you are going to confidently price what it is you do, and give it true value based on the transformations you are able to create.

By the end of this week you are going to be able to see your business and it's products in a way you have never done before. Which will help you to refocus and shift your mindset to start being able to market and sell your offers without feeling sales-y or pushy ever again.
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DESIGN & CREATE YOUR AUTOMATED LIST BUILDING MACHINES

Now that you are confident in your business and your product it’s time to start creating content of value for your ideal client.

 
Being online is a natural part of everyday life, and your customer will get to know you before you even know who they are. There is no better way to build the know, like and trust factor, than to learn ways to attract the right types people to you.
 
This week you are going to be guided through step by step on how to create your lead magnets, opt-in pages, thank you pages, welcome videos using our ready made plug and play scripts, templates and swipe files, that speak to your customers and builds trust.
 
I will not just be telling you how, but we are going to be doing it together, so you can ask questions when ever you need.
 
Once done you will learn how to link everything to your automated calendar booking system. So you can get automated and work smarter not harder when collecting leads, which will allow you the time to serve those that actually want to speak to you.
 
By the end of week 2, you will actually have a completed automated list building machine working for you!
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WRITING YOUR EMAIL COPY THAT CONVERTS

Now that you have people knocking at your door and your list is growing with interested people, it is time make sure that you do not let any money fall through the cracks.

In week 3 you’re going to take the skills learned in week 2 and apply them to your sales emails.

Never get stuck again with what to put in your welcome automated email series.

You will be receiving full templated swipe files that you can plug and play into your email program, so you can ensure that you are taking advantage of all the people lurking and convert them into loyal fans and high ticket clients.

By the end of week 3, you will have created the kind of compelling copy that will not only lead a customer to your door to purchase but have them thanking you as they beg to sign on the dotted line!

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CONDUCT CONVERSATION THAT CONVERT
WITH CONFIDENCE

You will now be feeling very confident in your product and your offer and your understanding on how to convey it to your audience. You have developed your messaging and you know how to drive your prospects through their buyers’ journey and straight to your door. 

 
Now let’s take your prospect from the web into some IRL (in real life) conversations!
 
In week 4 you’re going to learn how to handle your video and in person conversations so you can convert like a seasoned-pro! 
 
This week Sally will share with you her tried and true Discovery Call Script that has been proven to convert over 80% of the time!
 
By the end of week 4 you will be hanging to get on those calls that you use to be so scared to do. Knowing that you are going to have the skills to sell without any fear or dread. (Sally's students have used these skills to become 5-figure/month earners, just using this skill alone)
 
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MASTERING HOW TO
OVERCOME OBJECTIONS

This week will be the biggest game-changer, giving you a significant shift in the current way of having conversations.

One thing that can change a great conversation into crickets – no matter how open and confident we are in our products and service – is when we hear an objection. 
 
So often women will get an objection, and stop the conversation, as they hear a "no!", instead of seeing it as an opportunity to continue to try and help the prospect further, and keep the conversation going.
 
In week 5 you will learn 9 ways to overcome the most common objections. 
 
This is the most powerful week in the Sparkle Sales Marketing School, which is going to help you overcome the sweats and fear that rises when we hear those dreaded words...
 
"It sounds, great, but I cannot afford it."
 
I would love to, but I don't have the time."
 
"I will have to speak to my partner."
 
 
By the end of week 5, you’ll have:
 
A step-by-step script to overcome objections, to turn that no into a "YES!" 
 
These 9 tools will help you be ready for many different situations and you can then choose the one that works best for each specific client. What a relief – right?!
 
Just imagine how fantastic you will feel going into a conversation, when you know exactly what to say without feeling sales-y or pushy!
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THE FORTUNE IS IN
THE FOLLOW-UP

Now that you are confident with speaking to prospects and creating copy that coverts it is time to master one of the most neglected parts of the customers journey ... The Follow-up.

 
In this weeks lessons you are going to learn to master the art form of using follow-up emails and calls to get those prospects over the line and become a client.
 
Did you know that more than 50% of your closes will actually come from your follow-up, and you need to on average follow-up 7 to 10 times to get a YES, and most people stop after only attempting one.
 
So don't leave money sitting on the table - master this skill like a pro!
 
By the end of week 6, you’ll have all systems you need to make your follow-ups simpler, more effective, more lucrative and best of all enjoyable.
 
You will also receive:
 
Done-for-you, ready to copy-and-customise scripts so that you can start to effortlessly, ensure that you are completing your follow-ups.
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PLANNING FOR
SOCIAL SUCCESS

In week 7 you’ll learn all about leveraging social media to increase your marketing and sales efforts and we look into your online presence.

Businesses that are using social media consistently and actively with purpose are closing 70% more, compared those who are just trying "wing it" and hope for the best.

As we delve into the social side of attracting and find people, we will be looking at using paid and organic (free) traffic sources.

Because if you don't get out there, people will not know you, so they cannot choose to purchase from you.

By the end of week 7, you’ll understand how to navigate the social media landscape, where to post and engage with your audience in order to turn your prospects into clients.

The algorithms of using social for marketing and selling are always changing! But you can rest assured, we got you covered in the Sparkle World, and will keep you updated as the landscape changes.

After graduation you will always have access to all future updates in future classes as we continue to improve on all the tools and resources available so you can alway stay on top of all current trends, systems and procedures.

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GRADUATION & PLANNING
FOR THE BEST YEAR EVER!

Get excited to graduate now that you have all the foundational sales and marketing strategies under your belt. 

 
It is time to move onto planning your next 90 days action plan and 12 months content calendar, so you can ensure you are aligned to upcoming promotions and events.
 
The 90-Day Action Plan. Is a extensive handbook to help you keep propelling your business forward with confidence.
 
You will also be using our template to produce your own content and promotional calendar, which you can re-use time and time again as your business evolves.
 
We will also be hosting a live graduation to celebrate everyone achievements, and to present graduation gifts to all of those that step up and take action to make their business all they dreamed it could be.
 
And of course no Sparkle Class Academy Course would be complete without the opportunity for a little recognition and "Sparkle Mail!"
 
We know when you get to the end - you will not want the Sparkle to end... and it won't you will still have full lifetime access to the Sparkle Sales Marketing School and all it's updates for life.
 
Plus you get additional support ongoing as a member of the Sparkle Elites Club - with a library full of resources and tools for a full 12 months.

Sales Marketing School

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Sales Marketing School

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